Last Updated: 16 September 2026
SegWitz Sdn Bhd (“SegWitz”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal data entrusted to us.
This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you visit segwitz.com, contact us, submit an enquiry, interact with our content or advertising, engage our services, apply for employment or otherwise communicate with SegWitz.
SegWitz processes personal data in accordance with applicable Malaysian data protection laws, including the Personal Data Protection Act 2010 [Act 709] (“PDPA”), as amended from time to time. Malaysian law now uses the term “data controller” following amendments to the PDPA. (PDP)
By interacting with SegWitz or providing personal data to us, you acknowledge the practices described in this Privacy Policy.
1. Personal Data We May Collect
The personal data we collect depends on how you interact with SegWitz.
We may collect the following categories of information.
Contact Information
This may include your:
name;
email address;
telephone number; and
other contact information you provide.
Business Information
This may include:
company or organisation name;
job title;
department;
industry;
business location; and
other information relating to your organisation.
Enquiry and Project Information
When you contact SegWitz regarding our services, we may collect information about:
your organisation;
technology requirements;
current systems or processes;
business challenges;
proposed projects;
requested services;
budgets or commercial requirements where voluntarily provided; and
other information necessary to understand your enquiry.
Communication Information
We may maintain records of:
contact-form submissions;
emails;
telephone communications;
meetings;
correspondence; and
interactions between you and SegWitz.
Recruitment Information
If you apply for employment with SegWitz, we may collect information including:
your CV or résumé;
employment history;
qualifications;
skills;
portfolio information;
professional references; and
other information voluntarily submitted during recruitment.
Website and Technical Information
When you use segwitz.com, we and our technology providers may collect information such as:
IP address;
approximate location;
browser type;
operating system;
device type;
screen characteristics;
referring website or URL;
pages viewed;
date and time of visits;
session duration;
clicks, taps and scrolling behaviour;
interactions with forms and website features;
advertising or analytics identifiers;
cookie identifiers; and
other technical or usage information.
Marketing and Advertising Information
Where applicable, we may collect information regarding:
advertisements you interacted with;
website visits following an advertisement;
conversions or enquiry submissions;
marketing campaign attribution;
audience characteristics;
retargeting eligibility; and
communication preferences.
2. How We Collect Personal Data
We may collect personal data directly from you when you:
submit a website form;
contact us by email or telephone;
request a consultation;
request a quotation or proposal;
participate in a meeting;
engage our services;
attend an event;
apply for employment;
interact with our marketing campaigns; or
otherwise voluntarily provide information to SegWitz.
We may also collect information automatically through:
cookies;
pixels;
tags;
local storage;
analytics technologies;
server logs;
security technologies; and
similar online tracking technologies.
We may also receive business-related information from professional networks, referrals, publicly available sources, business partners and third-party platforms where permitted by applicable law.
3. How We Use Personal Data
SegWitz may use personal data to:
respond to enquiries;
understand your business and technology requirements;
arrange meetings and consultations;
prepare quotations and proposals;
deliver and manage projects;
provide technical support;
maintain client and partner relationships;
administer our business operations;
process recruitment applications;
improve our website and digital experience;
understand how visitors use our website;
measure the effectiveness of marketing campaigns;
attribute website enquiries to marketing sources;
create aggregated website and audience analytics;
conduct advertising and remarketing where permitted;
detect spam, bots and malicious activity;
secure our website and technology environment;
perform internal reporting and analysis;
communicate company news, insights and services;
comply with contractual, regulatory and legal requirements;
establish, exercise or defend legal rights; and
prevent misuse, fraud or security incidents.
We seek to collect and use only the personal data reasonably necessary for the relevant purpose.
4. Business and Marketing Communications
SegWitz may communicate with you regarding our services, company developments, events, technology insights and other business information where:
you have requested such information;
you have provided consent;
you have an existing business relationship with SegWitz; or
such communication is otherwise permitted by applicable law.
You may unsubscribe from marketing communications at any time by using an unsubscribe option provided in the communication or by contacting:
Opting out of marketing communications does not prevent SegWitz from sending necessary communications relating to an active project, contractual relationship, enquiry or transaction.
5. Cookies, Pixels and Tracking Technologies
Segwitz.com uses or may use cookies, pixels, tags and similar technologies to operate and secure the website, understand visitor behaviour, improve user experience, measure advertising performance and conduct relevant marketing activities.
These technologies may store or access information on your browser or device.
We may classify them into the following categories.
Essential and Security Technologies
These technologies are necessary for website functionality, security, fraud prevention or protection against automated abuse.
Analytics Technologies
These technologies help us understand:
how many people visit the website;
which pages are viewed;
how visitors navigate the website;
where visitors arrive from;
device and browser characteristics; and
general website performance.
Experience and Behaviour Analytics
These technologies help us understand how visitors interact with website layouts, navigation, forms and content so that we can identify areas of friction and improve the user experience.
Advertising and Measurement Technologies
These technologies may help SegWitz:
measure advertising performance;
attribute conversions;
understand advertising audiences;
create remarketing audiences; and
deliver more relevant advertising through third-party platforms.
Where required by applicable law or third-party platform requirements, non-essential tracking technologies will be subject to appropriate consent choices.
6. Google Analytics
SegWitz intends to use Google Analytics, including Google Analytics 4, to understand how visitors use segwitz.com.
Google Analytics may collect information including:
website visits;
page views;
session statistics;
approximate geographical location;
browser information;
device information;
referral information;
user interactions; and
pseudonymous identifiers.
Google Analytics uses a first-party cookie such as _ga to distinguish users and sessions where analytics storage is permitted. Google states that its standard Analytics implementation collects user numbers, session statistics, approximate geolocation and browser/device information. (Google Help)
SegWitz may use this information to:
analyse website traffic;
understand which services and content attract interest;
measure website performance;
improve website structure and content; and
understand how visitors reach SegWitz.
If SegWitz enables Google advertising features, additional advertising identifiers or cookies may be used for features such as remarketing, demographic reporting or advertising measurement. Google requires websites using such advertising features to disclose their use and provide appropriate opt-out information. (Google Help)
Google provides controls for managing advertising and Analytics preferences, including Google account advertising settings and an Analytics opt-out browser add-on. (Google Help)
7. Meta Pixel
SegWitz intends to use the Meta Pixel, provided by Meta Platforms, to understand the effectiveness of advertising on platforms such as Facebook and Instagram.
The Meta Pixel may allow Meta and SegWitz to understand actions taken after a person views or interacts with an advertisement.
Depending on configuration, information may include:
website pages visited;
interactions with our website;
device and browser information;
advertising identifiers;
referral information;
conversions such as form submissions; and
other website activity.
Meta explains that websites and advertisers can send information about activities on websites and apps through Meta Business Tools, including the Meta Pixel, and that this information may include device information and activity on websites. (Facebook)
SegWitz may use Meta Pixel data for:
campaign measurement;
conversion tracking;
audience analysis;
advertising optimisation; and
remarketing or retargeting where permitted.
Meta may process information according to its own privacy policies and advertising controls.
8. LinkedIn Insight Tag
SegWitz intends to use the LinkedIn Insight Tag to measure the performance of LinkedIn advertising and better understand professional audiences visiting segwitz.com.
LinkedIn states that the Insight Tag can collect information including:
page URL;
referring URL;
IP address;
device characteristics;
browser characteristics;
timestamp; and
website interactions.
LinkedIn may use this information for conversion measurement, aggregate professional demographic reporting and website retargeting. Reports provided to advertisers are generally aggregated rather than identifying individual LinkedIn members. (LinkedIn)
LinkedIn states that direct identifiers associated with Insight Tag information are removed within a limited period and that remaining pseudonymised data has defined retention periods. (LinkedIn)
SegWitz may use the LinkedIn Insight Tag for:
advertising conversion measurement;
campaign optimisation;
understanding professional audience characteristics;
measuring website actions; and
remarketing to relevant business audiences.
LinkedIn members can manage the use of their information for advertising through their LinkedIn advertising settings. (LinkedIn)
SegWitz will not intentionally deploy the LinkedIn Insight Tag on pages designed to collect sensitive personal data, consistent with LinkedIn’s requirements. (LinkedIn)
9. Hotjar
SegWitz intends to use Hotjar or similar digital experience analytics technologies to better understand how visitors interact with segwitz.com.
Hotjar can help us understand behaviour such as:
clicks;
taps;
scrolling;
navigation patterns;
device and screen characteristics;
browser information;
general geographical information;
page interactions;
user feedback where enabled; and
areas of the website where visitors encounter difficulty.
Hotjar describes its service as providing behavioural and experience insights using technologies such as first-party cookies and interaction data. (Hotjar Help)
SegWitz may use Hotjar to:
understand website usability;
identify confusing or ineffective layouts;
improve navigation;
understand how visitors interact with forms and content; and
improve the overall website experience.
Where session-recording or similar functionality is enabled, SegWitz will take reasonable steps to configure the technology appropriately and avoid intentionally capturing sensitive personal data through website fields.
Hotjar may process certain technical information, including temporary IP-address information, in connection with providing its services. (Hotjar)
10. Google reCAPTCHA
SegWitz may use Google reCAPTCHA to protect website forms and other functionality from spam, automated abuse and malicious activity.
reCAPTCHA uses risk-analysis techniques to distinguish legitimate users from automated or abusive traffic. Google describes reCAPTCHA as a service designed to protect websites against spam and abuse. (Google for Developers)
Depending on the version and configuration used, reCAPTCHA may analyse information about a visitor’s interaction with the website and device to assess whether the activity appears legitimate.
SegWitz uses this information for website security and fraud prevention rather than advertising purposes.
Information processed through reCAPTCHA is subject to Google’s applicable privacy policy and terms.
11. Cookie Preferences and Consent
Where applicable, visitors may be presented with a cookie or privacy preference interface allowing them to control certain categories of non-essential technologies.
Depending on availability and applicable requirements, choices may include:
Necessary / Security
Required for essential functionality and protection of the website.
Analytics
Used to understand website performance and visitor activity.
Experience
Used to understand website interactions and improve usability.
Advertising
Used for conversion measurement, audience analysis and advertising.
Where consent is required, SegWitz will endeavour to respect the visitor’s selected preferences when activating non-essential tracking technologies.
Visitors may also delete or block cookies through their browser settings. Blocking certain technologies may affect website functionality or measurement capabilities.
Google also provides Consent Mode technology that allows Google tags to adapt their behaviour according to a visitor’s consent choices. (Google Help)
12. Third-Party Technology Providers
The website may use services provided by companies including:
Google LLC – Google Analytics and reCAPTCHA;
Meta Platforms, Inc. – Meta Pixel and advertising measurement;
LinkedIn Corporation / Microsoft group companies – LinkedIn Insight Tag;
Hotjar / Contentsquare group – website experience analytics; and
other hosting, security, analytics or technology providers introduced from time to time.
These providers may process information according to their own privacy policies, contractual arrangements and applicable laws.
SegWitz may change, remove or introduce technology providers as the website develops. Where a change materially affects how personal data is processed, this Privacy Policy may be updated accordingly.
13. Disclosure of Personal Data
SegWitz does not sell personal data.
We may disclose personal data where reasonably necessary to organisations supporting our business, including:
website hosting providers;
cloud infrastructure providers;
analytics providers;
advertising platforms;
cybersecurity providers;
communication providers;
CRM and business software providers;
contractors and consultants;
professional advisers;
payment and financial service providers; and
other technology vendors.
We may also disclose information where:
required by law;
requested lawfully by a regulator or government authority;
necessary for legal proceedings;
necessary to protect SegWitz, our users or others from harm;
required to investigate fraud or security incidents; or
required as part of a merger, investment, restructuring, acquisition or similar corporate transaction.
14. International Transfers
Some technology providers used by SegWitz operate infrastructure outside Malaysia.
As a result, personal data or technical information may be processed or stored in other jurisdictions.
For example, LinkedIn states that Insight Tag information may be stored on its servers in the United States. (LinkedIn)
Where personal data is transferred internationally, SegWitz will take reasonable steps to ensure transfers are handled in accordance with applicable Malaysian data protection requirements and appropriate safeguards.
15. Data Security
SegWitz takes reasonable technical and organisational measures to protect personal data against:
unauthorised access;
unauthorised disclosure;
misuse;
alteration;
accidental loss;
destruction; and
security threats.
Depending on the system involved, measures may include:
authentication;
role-based access controls;
encryption;
application hardening;
infrastructure security;
logging and monitoring;
backups;
access restrictions; and
cybersecurity controls.
No internet-connected system can be guaranteed to be completely secure.
16. Data Retention
SegWitz retains personal data only for as long as reasonably necessary for the purposes for which it was collected and for applicable legal, contractual, operational or regulatory requirements.
Retention periods may vary according to:
the type of information;
the purpose of processing;
contractual obligations;
client relationships;
accounting and tax requirements;
legal obligations;
security requirements; and
the retention settings of individual technology providers.
Cookies and tracking identifiers may have their own expiration periods determined by SegWitz’s configuration or by the relevant technology provider.
When personal data is no longer required, SegWitz will take reasonable steps to delete, anonymise or otherwise securely dispose of it.
17. Your Personal Data Rights
Subject to applicable Malaysian law and permitted limitations, you may have rights to:
request access to personal data held about you;
request correction of inaccurate or incomplete information;
withdraw consent where processing depends upon consent;
request that certain direct marketing communications cease;
raise concerns regarding how your information is processed; and
exercise other rights available under applicable data protection legislation.
Where applicable under Malaysian law, rights may also arise in relation to data portability. The amended Malaysian PDPA includes provisions relating to data portability. (PDP)
We may need to verify your identity before processing a request.
To submit a privacy request, contact:
18. Third-Party Websites
Segwitz.com may link to third-party websites and platforms.
SegWitz does not control the privacy or security practices of external websites.
Visitors should review the privacy policy of the relevant third party before submitting personal information to an external website.
19. Artificial Intelligence and Automated Technologies
SegWitz develops and works with artificial intelligence, automation and data-driven technologies as part of our business activities.
Where personal data is processed using AI or automated technologies, SegWitz aims to apply appropriate safeguards based on:
the purpose of processing;
the information involved;
the potential impact on individuals;
security requirements; and
applicable legal obligations.
We do not treat the availability of AI technology as a justification for using personal data for unrelated purposes.
20. Recruitment Privacy
Where you apply for employment with SegWitz, information provided during the recruitment process may be used to:
assess suitability for employment;
communicate with you;
conduct interviews;
verify qualifications;
assess experience and skills;
manage recruitment administration; and
consider you for other appropriate opportunities where permitted.
Recruitment data will be retained only for as long as reasonably necessary for recruitment, legal and administrative purposes.
21. Children’s Personal Data
Segwitz.com and SegWitz’s general business services are primarily directed toward organisations and adult users.
We do not knowingly seek to collect personal data directly from children through our general corporate website.
If we become aware that children’s personal data has been collected without an appropriate basis, we will take reasonable steps to address the situation.
22. Personal Data Breaches
SegWitz maintains processes intended to identify, assess and respond to suspected personal data breaches.
Where a breach occurs, we will take reasonable steps to:
contain the incident;
investigate what occurred;
assess the potential impact;
mitigate further risk; and
implement remedial measures.
Where notification is required under applicable Malaysian law, SegWitz will notify the relevant authority and/or affected individuals in accordance with applicable requirements. Malaysia’s amended PDPA introduced mandatory personal-data-breach notification obligations for data controllers. (PDP)
23. Changes to This Privacy Policy
SegWitz may update this Privacy Policy periodically to reflect changes in:
our website;
technology providers;
analytics or advertising tools;
business activities;
services;
data-processing practices; or
applicable laws and regulations.
The latest version will be published on segwitz.com together with the updated effective date.
Where a change materially affects how personal data is processed, SegWitz may provide additional notice where appropriate.
24. Contact SegWitz
If you have questions about this Privacy Policy, wish to exercise a personal-data right or have concerns about how SegWitz processes personal data, please contact:
SegWitz Sdn Bhd
10-3, Jalan PJU 5/7
Dataran Sunway
47810 Petaling Jaya
Selangor, Malaysia
Email: [email protected]
Telephone: +60 11-1983 617
Website: segwitz.com
© 2026 SegWitz Sdn Bhd. All rights reserved.
