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Introduction & Case description

Revolutionizing Transportation with On-Demand Mobility

E-hailing refers to digital services or platforms that connect passengers with private drivers or vehicle owners for on-demand transportation services. 

 

These platforms allow users to request rides through mobile applications, access real-time vehicle location tracking, and pay electronically.

 

E-hailing has transformed the taxi industry by providing an alternative transportation option that is more affordable, convenient and accessible, especially in urban areas.

 

Additionally, e-hailing services have expanded to include various vehicle types, such as cars, motorcycles, and even bicycles, catering to diverse transportation needs and preferences.

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Mobility

Income

Impact

MANAGE - SCALABLE OPERATION

Convenience, Affordability, Safety, Accessibility, Efficiency

E-hailing services offer a range of features designed to enhance the transportation experience for consumers.

These features include:

  • User-friendly mobile apps
  • Transparent pricing
  • Driver ratings & reviews
  • Cashless payment options
  • 24/7 customer support. 

As a result, consumers have embraced e-hailing as their preferred mode of transportation, opting for quick and convenient rides at the touch of a button.

Consumer behavior changes have decreased traditional taxi use, increasing reliance on e-hailing services for commuting, travel, and leisure.

Scene of bukit bintang traffic showing cars, crowds crossing the sidewalk and people waiting for e-hailing services to arrive.
light trail photography of cars on a highway in a city symbolizing the shift toward e-hailing services.

MULTIPLY - GLOBALIZE BUSINESS

Shifts Toward On-Demand E-Hailing Services

E-hailing represents a disruptive innovation in the transportation industry, fundamentally changing how people move from one place to another.

Unlike traditional taxi services, which require passengers to hail cabs on the street or call dispatch centers, e-hailing services offer a seamless and on-demand experience through mobile technology.

This innovation has empowered consumers with greater control and convenience over their transportation choices, leading to a cultural shift towards shared mobility and reducing reliance on personal vehicles.

E-hailing has become a ubiquitous feature of urban life, reflecting the evolving preferences and behaviors of modern consumers.

"In the age of smartphones, getting a ride has never been easier. Just tap, ride, and arrive."
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Success stories of a few customers