Quick links to the information:
Introduction & Case description
Pineapple Resources Berhad, the largest IT retail chain in Malaysia
Client Overview:
Impact on the Community:
Pineapple Resources Berhad provides a wide range of electronic products, gadgets, gaming consoles, and laptops, contributing to the accessibility of technology in Malaysia.
SEGWITZ ROLE AND INVOLVEMENT
E-commerce Transformation Partner
SegWitz partnered with Pineapple Resources Berhad to address stability and functionality issues with their existing e-commerce platform. We rebuilt their e-commerce website and subsequently developed a mobile application to enhance their digital presence.
ROI (RETURN ON INVESTMENT)
Enhanced Digital Presence & Revenue Growth
Following the launch of the new e-commerce website and mobile application, Pineapple Resources Berhad experienced significant growth, achieving RM1.5 million in sales within the first six months. The successful digital transformation allowed them to tap into new revenue streams and establish a stronger online presence in the competitive IT retail market.